Visual Order and Typography

The exercise aims at learning the creation of Visual Order (hierarchy). Visual Order is addressed in the context of relationships between elements that coexists in a two-dimensional space. The objective is to internalize an experience by self-creation of the required Visual Order; a planned arrangement which facilitates easy visual perception of the communicated message.


The first thing that catches attention is Abhishek's laugh over Manshu, making him the first with his hands giving direction towards Manshu - clearly visible, little upwards, expressionless face, our second one. Dinesh totally subdued as his face is not visible makes him the least prominent of the three. In terms of the area each taking in the picture, the order is again the same and hence the order becomes more intensified.

Abhishek having highest contrast, most readable, with capital one having the little aggression like sense as in the picture and small lettered one with lite laugh. Manshu's little difficult to read but there are no visual distraction around it in terms of being this the second, and the repetition of 'U' creates the effect of stretching, as is in his neck in the picture. Dinesh - lite grey with distraction, overlapping, mixing of small and capital lettered names without space, last one in the movement of eye.

Dinesh taking the maximum space of the picture and having clearly visible expression of smiling makes him the obvious one out of three,while Manshu and Abhishek being involved in a visually physical activity gives the impression of a single entity. Even than Manshu's expression having his teeth seen makes him the second one leaving the Abhishek to the third position, but there is ambiguity between the second and third position.

Dinesh being the one has got the maximum grey space with repetition along a curve for depicting the mood of smile, and written in bold with one in full black for emphasizing him being the one. Manshu and Abhishek has been written in a union as they are acting as an entity, with Manshu written in almost horizontal fashion just making him the second. Manshu is repeated in vertically downward fashion as his kneeling down posture while Abhishek matching with his bending posture, and least readable and hence the third.

Dinesh and Abhishek both looking at something creates a visual interest in the faces of both and hence they equally catch the attention. Making both of them of same importance.

Here both the names are written in such a way to give rise to a new identity which one can easily perceive rather than trying to read the names, and then the clarity of text has been reduced (not much) by creating visual clutter. The joint image has been tilted slightly to give equal chance of reading to both, taking into account the conventional way of reading, and it also make the image look like the one in picture (tilted bodies).

Dinesh and Abhishek both looking at camera, smiling and standing opposite, shares almost equal attention and thus are subject of equal importance.

Both the names are written in concentric circles, which are rotated by a particular angle in every step, to give the visual importance to both at the same level. Outer circle are lighter than inner ones, to reduce the readability (may give importance to one of them) arising because of the bigger font size.


Visual Order - Coursework

See the complete compilation of the coursework by Professor Mandar Rane. For more details visit