Graphics Control Panel
Desktop ResearchProcess
Heuristic Evaluation, Competitive Study
User Study, Persona & Scenario
Brainstorming & Conceptualization
Concept Evaluation
Mockups & Prototyping
Brainstorming & Conceptualization

Concept Evaluation
40 conceptual designs were evaluated.
Feasibility
Can it be implemented?
Do we have enough time to do this?
Does it belong to NVIDIA domain?
How practical is it?
Coolness Factor
How much do we like the idea?
How interesting is it to work on?
Creativity in the idea?
Love at first sight effect?
Emotional attachment (how much the user would emotionally attach to this?)
Usability
How representative is it of the persona goals?
Usefulness
Relevance
