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Unlearn, Adapt, and Thrive—or Fade to Irrelevance
Future of AI-Driven Design (2025 and Beyond) Every major technological revolution—from hand printing to the printing press, print to computers and the internet, and internet to mobile—has forced designers to… Read More
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Stop Overthinking: Conquer Indecision with the ‘Earlier’ Framework
Over the years, I’ve embraced a bias-towards-action philosophy—one that has shaped how I lead product design teams and tackle challenges both in life and at work. To make this actionable,… Read More
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Designing Enterprise Platforms: A Playbook for User-Centered Growth
Designing for enterprise is a different game. Unlike consumer platforms, where users and buyers are often the same person, enterprise products require designers to serve multiple stakeholders simultaneously: the end… Read More
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The Untold Story of Gen AI’s Inflection Point
How a convergence of breakthroughs—Transformer models, compute innovations, falling costs, and a global explosion of data—ignited AI’s inflection point in 2017. Read More
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The UX Maturity Roadmap: From Beginner to Visionary
My journey in elevating UX maturity to drive business impact, sharing insights on stages, challenges, and continuous assessment for sustained growth Read More
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CherishX.com – Driving Growth in India’s Event Decoration E-commerce Market
CherishX.com is an Indian e-commerce platform specializing in event decoration services, offering a marketplace for vendors and customers to connect for weddings, parties, and corporate events. From 2016 to 2021,… Read More
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Designing a Unified Clinical Trial Platform for CliniOps
As the Head of Product Design at CliniOps (2016-2021), I led the design of a comprehensive, user-centric platform to streamline clinical trial workflows for patients, doctors/nurses, and study sponsors. The platform… Read More
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User Profiles to Consider In Enterprise UX
Enterprise UX focuses on team productivity, efficiency, and ROI through defined user roles: Core Users, Buyers, Administrators, Viewers, and Outsiders, enhancing value. Read More
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Crossing the Chasm with Persona
Championed a significant shift by adopting personas, enhancing alignment, personalization, and revenue across all business aspects at BrightEdge. Read More
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Leading Design Transformation at BrightEdge
A comprehensive transformation in UI/UX, branding, and corporate culture at BrightEdge which led to compelling case studies, user accolades, and a significant boost in Net Promoter Score (NPS). Read More
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Crafting a Design System to Drive UX and Growth
Led re-branding and AA-accessible design system initiative, including marketing, website, collateral, culture, PR. Resulted in unified design, faster product development, better user experience, driving growth. Read More
